{"product_id":"workshop-01-personal-brand-content-brand","title":"WORKSHOP 01: PERSONAL BRAND → CONTENT BRAND","description":"\u003cdiv\u003e\u003cb\u003eTurn who you are into media people want to consume.\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eLearn how to translate your expertise, personality, experience and point of view into a recognizable content brand.\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eThursday, September 24\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003e6:30 PM - 8:30 PM EST\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eWHAT YOU'LL LEARN\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eHow to identify your content audience\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003ePersonal brand vs. content brand\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eFinding your point of view\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eIdentifying content pillars\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eCreating recurring content formats\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eDeveloping a recognizable content mix\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eTurning your expertise and experiences into content\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eCreating content with greater intention and consistency\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cb\u003eYOU'LL LEAVE WITH:\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eA preliminary Content Brand Blueprint designed to help guide what you create and how you show up.\u003c\/b\u003e\u003c\/div\u003e","brand":"iMC Creates!","offers":[{"title":"Default Title","offer_id":52953871089981,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5498\/5533\/files\/W1.jpg?v=1788269093","url":"https:\/\/0tzes1-ck.myshopify.com\/products\/workshop-01-personal-brand-content-brand","provider":"iMC Creates!","version":"1.0","type":"link"}