FALL 2026 | BALTIMORE INNER HARBOR 6 WORKSHOPS. 1 CONTENT DAY.

THE LAB @ iMC CREATES! STUDIO

LEARN THE CRAFT. CREATE THE CULTURE.

Hands-on content creation workshops for creators, entrepreneurs & professionals.

CONTENT ISN'T OPTIONAL ANYMORE.

Creating it well shouldn't be a guessing game.
Whether you're building a business, growing a personal brand, launching a podcast or simply trying to show up better online, creating effective content requires more than pressing record.
The Lab @ iMC Creates! Studio is a hands-on learning experience designed to help creators, entrepreneurs and professionals develop practical content creation skills they can actually use.

Learn how to:

  • Define your content brand
  • Become more confident on camera
  • Shoot better video with your phone
  • Build a podcast
  • Create stronger short-form content
  • And learn how to get more mileage from everything you create.
    Less theory. More doing.

Explore workshops

Small by design. Limited by intention.

Each workshop is capped at just 12 participants to keep the experience hands-on, focused, and personal. Once a session is full, registration closes.

WORKSHOP 01

PERSONAL BRAND → CONTENT BRAND

Turn who you are into content people want to consume. Learn how to translate your expertise, personality, experience and point of view into a recognizable content brand.

Thursday, September 24, 2026
6:30 PM - 8:30 PM EST
$149
REGISTER
YOU'LL LEAVE WITH: A preliminary Content Brand Blueprint designed to help guide what you create and how you show up.

What you'll learn:

  • How to identify your content audience
  • Personal brand vs. content brand
  • Finding your point of view
  • Identifying content pillars
  • Creating recurring content formats
  • Developing a recognizable content mix
  • Turning your expertise and experiences into content
  • Creating content with greater intention and consistency
WORKSHOP 02

REEL SCHOOL

Shoot better short-form content. Learn how to create stronger Reels, TikToks and YouTube Shorts. Participants will plan and shoot short-form content during the workshop.

Saturday, October 10, 2026
10:00 AM - 12:30 PM EST
$149
REGISTER
YOU'LL LEAVE WITH: A completed Reel Builder, a planned short-form concept and usable footage created during the workshop.

What you'll learn:

  • Creating stronger hooks
  • Structuring short-form video
  • Improving pacing
  • Creating visual variety
  • Shooting useful B-roll
  • Basic shot planning
  • Using text and captions effectively
  • Sound and music considerations
  • Creating stronger calls to action
  • Shooting with the edit in mind
WORKSHOP 03

CAMERA READY

Get comfortable. Get confident. Get on camera. Learn how to become more natural, confident and effective when communicating on camera. Participants will practice on camera and receive real-time coaching and feedback.

Thursday, October 22, 2026
6:30 PM - 8:30 PM EST
$129
REGISTER
YOU'LL LEAVE WITH: Practical techniques you can immediately apply to interviews, Reels, podcasts, presentations and other on-camera appearances.

What you'll learn:

  • On-camera presence
  • Body language
  • Eye contact
  • Vocal delivery
  • Managing nervousness
  • Talking points vs. memorization
  • Sounding conversational instead of rehearsed
  • Recovering when you lose your place
  • Communicating with greater confidence
WORKSHOP 04

SMARTPHONE CONTENT LAB

Create better content with the camera you already own. Learn how to shoot more polished video using your smartphone. Bring your phone, participants will shoot, review and improve footage throughout the workshop.

Saturday, November 07, 2026
10:00 AM - 12:30 PM EST
$99
REGISTER
YOU'LL LEAVE WITH: A better understanding of how to intentionally capture professional-looking content without immediately investing in expensive camera equipment.

What you'll learn:

  • Smartphone camera fundamentals
  • Camera settings
  • Lighting
  • Framing and composition
  • Audio
  • Stabilization
  • Choosing better backgrounds
  • Camera angles
  • B-roll
  • Basic shot planning
  • Common smartphone video mistakes
WORKSHOP 05

PODCASTING 101

From idea to episode. Turn the podcast you've been thinking about into an actual show concept.

Thursday, November 19, 2026
6:30 PM - 8:30 PM EST
$129
REGISTER
YOU'LL LEAVE WITH: A preliminary Podcast Blueprint and initial episode ideas to help move your show from concept toward production.

What you'll learn:

  • Developing a podcast concept
  • Defining your audience
  • Choosing a format
  • Structuring episodes
  • Working with guests
  • Audio vs. video podcasting
  • Basic production considerations
  • Publishing and distribution
  • Promotion
  • Developing a release cadence
  • Introductory monetization concepts
WORKSHOP 06

THE CONTENT MULTIPLIER LAB

One idea → multiple pieces of content. Learn how to get significantly more mileage from the ideas and content you already have. Bring one piece of content or one strong idea. We'll show you how to multiply it.

Saturday, December 05, 2026
10:00 AM - 12:30 PM EST
$149
REGISTER
YOU'LL LEAVE WITH: Your own Content Multiplier Map showing multiple potential pieces of content that can be developed from a single source.

What you'll learn:

  • Identifying valuable source content
  • Content mining
  • Extracting multiple ideas from one source
  • Repurposing vs. reposting
  • Changing content formats
  • Changing content angles
  • Turning long-form content into short-form
  • Expanding short-form ideas into deeper content
  • Building a content waterfall
  • Creating a content bank
  • Adapting ideas for different platforms

YOU DON'T NEED ANOTHER SEMINAR.

You need to practice the craft. The Lab is built around doing.
Get on camera
Shoot video
Develop content ideas
Build content plans
Create podcast concepts
Practice hooks
Capture B-roll
Receive real-time feedback
Workshop registrations are non-refundable unless a session is postponed or canceled by iMC Networks, LLC. Can’t make your scheduled workshop? Notify us at least 48 hours in advance and your registration may be applied as a credit toward a future workshop.

THE FALL 2026 LAB SCHEDULE

6 Workshops. Prep Week. Content Day

01 — SEPT. 24

Personal Brand → Content Brand

02 — OCT. 10

Reel School

03 — OCT. 22

Camera Ready

04 — NOV. 07

Smartphone Content Lab

05 — NOV. 19

Podcasting 101

06 — DEC. 05

The Content Multiplier Lab

07 — DEC. 07

Prep Week

07 — DEC. 12

Content Day

CONTENT DAY

STOP PLANNING CONTENT. COME MAKE IT.

THIS IS NOT ANOTHER WORKSHOP. IT'S PRODUCTION DAY.

Content Day brings The Lab philosophy to life: four hours of guided production inside iMC Creates! Studio where you turn your ideas and plans into usable content.

Participants may create:

  • Primary video content
  • Short-form video
  • Talking-head content
  • Educational content
  • Promotional content
  • B-roll
  • Visual assets
Date SATURDAY, DECEMBER 12
Duration 4 HOURS
Capacity ONLY 8 PARTICIPANTS
Price $349

Editing available separately.

RESERVE CONTENT DAY

THIS ISN'T A CLASSROOM. IT'S A CREATIVE STUDIO.

The Lab takes place inside iMC Creates! Studio in Baltimore's Inner Harbor—a working creative environment designed for content production.

iMC Creates! Studio

608 Water Street, 4th Floor

Baltimore, MD

BALTIMORE INNER HARBOR

QUESTIONS? WE'VE GOT ANSWERS.

No. Workshops are designed for varying experience levels.

No. Workshops can be taken individually. Package options are available.

No. The Fall 2026 Lab is an in-person experience at iMC Creates! Studio in Baltimore.

Enrollment is intentionally limited. Most workshops accommodate approximately 8–12 participants depending on the workshop.

Requirements vary. Registered participants receive preparation instructions before their session.

If a session must be rescheduled or canceled, participants may transfer to the next available session or receive a refund.

No. Editing is available separately.

No. The Lab provides education, coaching and practical skill development. Views, followers, engagement, revenue and other performance outcomes are not guaranteed.

YOUR CONTENT ISN'T GOING TO CREATE ITSELF.

LEARN THE CRAFT. CREATE THE CULTURE.

THE LAB @ iMC CREATES! STUDIO

Fall 2026

September 24 – December 12

Baltimore Inner Harbor

SPACES ARE LIMITED. RESERVE YOUR SEAT.