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WORKSHOP 01: PERSONAL BRAND → CONTENT BRAND
Turn who you are into media people want to consume.
Learn how to translate your expertise, personality, experience and point of view into a recognizable content brand.

Thursday, September 24
6:30 PM - 8:30 PM EST

WHAT YOU'LL LEARN
  • How to identify your content audience
  • Personal brand vs. content brand
  • Finding your point of view
  • Identifying content pillars
  • Creating recurring content formats
  • Developing a recognizable content mix
  • Turning your expertise and experiences into content
  • Creating content with greater intention and consistency
YOU'LL LEAVE WITH:
A preliminary Content Brand Blueprint designed to help guide what you create and how you show up.

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