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WORKSHOP 06: THE CONTENT MULTIPLIER LAB
One idea → multiple pieces of content.
Learn how to get significantly more mileage from the ideas and content you already have.

Saturday, December 05
10:00 AM - 12:30 PM EST

WHAT YOU'LL LEARN
  • Identifying valuable source content
  • Content mining
  • Extracting multiple ideas from one source
  • Repurposing vs. reposting
  • Changing content formats
  • Changing content angles
  • Turning long-form content into short-form
  • Expanding short-form ideas into deeper content
  • Building a content waterfall
  • Creating a content bank
  • Adapting ideas for different platforms
YOU'LL DO:
Bring one existing piece of content or one strong idea and learn how to multiply it.

YOU'LL LEAVE WITH:
Your own Content Multiplier Map showing multiple potential pieces of content that can be developed from a single source.

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